This LED Pivots And Shape-Shifts Using Industrial Robotics
September 23, 2019 by Dave Haynes
This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades …
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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
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DPAA Release Speaker List For Annual NYC DOOH Summit
September 4, 2019 by Dave Haynes
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …
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I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works
August 25, 2019 by Dave Haynes
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …
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Digital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
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Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH
August 14, 2019 by Dave Haynes
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot …
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AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content
August 9, 2019 by Dave Haynes
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis …
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Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices
August 8, 2019 by Dave Haynes
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company …
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Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity
August 7, 2019 by Dave Haynes
Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as …
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Broadsign Gets Toehold In China With New Media Network Deal
July 23, 2019 by Dave Haynes
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software …
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New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
July 9, 2019 by Dave Haynes
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to …
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Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection
June 26, 2019 by Dave Haynes
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on …
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