JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport.
There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive.
There is also one of those units you look into to get a hologram-ish look at a proposed real estate development and investment opportunity.
I guess foot traffic will tell the tale, but my gut tells me a place where millennials crash on bean bags and the curious play with a fog screen might have limited sales impact. Boring, jaded old me would be more interested in a straight-forward set-up with a normal touchscreen and crisp visuals, as opposed to fog.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.