On Running Builds Interactive ‘Movement Lab’ Inside Zurich Flagship Store
December 4, 2025 by John Berkovich
On Running has opened an interactive installation inside its Zurich flagship store that turns part of the retail floor into a working product demonstration …
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Taiwan’s Space Theater Completes Dome Projection Overhaul with Laser System Upgrade
December 3, 2025 by John Berkovich
The Space Theater at the National Museum of Natural Science in Taichung has completed a major technology upgrade, replacing its legacy lamp-based projection system …
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Puma Opens Largest European Flagship Store in London
December 2, 2025 by John Berkovich
Puma has opened its largest European flagship store on Oxford Street, adding a 24,000-square-foot retail location to one of London’s busiest shopping corridors. The …
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Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact
December 1, 2025 by John Berkovich
A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition …
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Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration
November 28, 2025 by John Berkovich
Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning …
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Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage
November 27, 2025 by John Berkovich
Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby …
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UCL to Light Up Wilkins Building With Immersive Projection Show for 200th Anniversary
November 27, 2025 by John Berkovich
University College London will mark its bicentennial with an immersive sound-and-light production that will transform its Wilkins Building into a large-scale projection canvas next …
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Vistar Media Debuts Global DooH Creative Strategy Certification
November 25, 2025 by John Berkovich
Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. …
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NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets
November 24, 2025 by John Berkovich
The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, …
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Manchester Screen Unveils UK’s Largest Hybrid Billboard
November 24, 2025 by John Berkovich
Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter …
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Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates
November 21, 2025 by John Berkovich
Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of …
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Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy
November 20, 2025 by John Berkovich
Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. …
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