Projection-Mapped Exhibit Includes Feature Wall That Generates Words From Water Vapor (I Think …)

March 18, 2024 by Dave Haynes

Grand-scale immersive art exhibitions using projection have grown somewhat commonplace in the last five years or so, both as touring shows and permanent venues …

Read more

Seven Reasons Why Your Digital Signage Job May Look Like Crap

March 13, 2024 by Nick Lynch

Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from …

Read more

Dubai Towers Used For Biggest Temporary Projection Mapped Surface On Planet

March 12, 2024 by Dave Haynes

Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has …

Read more

21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process

March 5, 2024 by Dave Haynes

This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out …

Read more

Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI

March 4, 2024 by Dave Haynes

Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within …

Read more

LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block

March 1, 2024 by Dave Haynes

Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site …

Read more

How Digital Engagement Is Reshaping In-Store Buyer Journeys

February 27, 2024 by Kevin Kroeger

Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but …

Read more

“Opulent” Underwater Creative Developed As Refresh To LV Cosmopolitan’s Experiential Lobby

February 23, 2024 by Dave Haynes

One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh …

Read more

United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens

February 22, 2024 by Dave Haynes

US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the …

Read more

New Mega-Resort Near Seoul Has Vast LED Canopy Over Entertainment Street

February 19, 2024 by Dave Haynes

A vast LED canopy display has been switched on at a new mega resort about an hour west of Seoul, near that sprawling city’s …

Read more

Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul

February 16, 2024 by Dave Haynes

Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …

Read more

Tokyo’s Shinjuku District About To Get Even More Animated With Nightly Projection Mapping Shows

February 15, 2024 by Dave Haynes

The bustling Shinjuku business and entertainment district of Tokyo is about to host what is billed as the largest permanent projection mapping experience – …

Read more