Neoti At NAB Touting What It Calls First LED Display To Be PANTONE Validated
April 15, 2024 by Dave Haynes
Indiana-based display manufacturer Neoti is at the big National Association of Broadcasters trade show in Las Vegas this week showing off what it says …
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46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building
April 12, 2024 by Dave Haynes
Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a …
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Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom
April 11, 2024 by Dave Haynes
Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – …
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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board
April 10, 2024 by Dave Haynes
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …
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Schneider Leaves Architecture Giant Gensler To Run Brooklyn-Based Experiential Design Studio Volvox Labs
April 5, 2024 by Dave Haynes
I wrote a reply to a PR company this morning saying I was sorry, but I didn’t intend to write about a new hire …
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Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows
April 5, 2024 by Dave Haynes
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, …
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Giant Bobblehead To Greet Fans At Braves Home-Opener, From Nearby Mesh LED Display
April 5, 2024 by Dave Haynes
When the Atlanta Braves have their home opener today at Truist Park, there will be a giant bobblehead visible just off in the distance …
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Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign
April 5, 2024 by Dave Haynes
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to …
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Video: London’s V&A Museum Turned Into Arcade Game, Using Projections And Game Controllers
April 4, 2024 by Dave Haynes
This was done a little more than a year ago. I missed it then, but it is still well worth noting … a projection-mapping …
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Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network
April 3, 2024 by Dave Haynes
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another …
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Spectrio’s New Private Label TV Allows Venue Operators To Avoid Cable TV Viewing Conflicts In Common Areas
April 2, 2024 by Dave Haynes
Digital signage software and experiential solutions firm Spectrio has developed a new service that lets operators curate and control what’s on the screens in …
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Pop Star Olivia Rodrigo Makes Live Appearance At LA Target Store, But Does So From NYC … Using Transparent LCD Tech
April 1, 2024 by Dave Haynes
I have my doubts about some of the use-cases I have seen for those shower stall-like transparent LCD box thingies marketed by Proto and …
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