DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
December 17, 2019 by Dave Haynes
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …
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What To Think About When Looking For Outdoor Displays
December 4, 2019 by sixteenninewpadmin
Guest Post: Chuck Lewis, Palmer Digital Group A lot of thinking, engineering and testing goes into designing an outdoor digital kiosk that will work …
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AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
November 26, 2019 by Dave Haynes
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …
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400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest
November 18, 2019 by Dave Haynes
The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of …
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175-Foot Wide Curved LED Marquee Lights Up At North End Of Vegas Strip
November 14, 2019 by Dave Haynes
If you know Las Vegas, you probably know the intersection on the Strip down by the Venetian, Fashion Show Mall and Treasure Island resort. …
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Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
November 13, 2019 by Dave Haynes
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that …
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Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
November 8, 2019 by Dave Haynes
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …
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Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
November 5, 2019 by Dave Haynes
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the …
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Another Shape-Shifting LED Screen Surfaces, This Time In Malaysia
October 28, 2019 by Dave Haynes
You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that …
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Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
October 3, 2019 by Dave Haynes
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home …
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Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
September 28, 2019 by Dave Haynes
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running …
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LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
September 25, 2019 by Dave Haynes
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …
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