UK Firm Touts Planned Rollout Of 3,500 DOOH Screens Embedded In Hand Dryers
February 3, 2020 by Dave Haynes
Start-ups have been trying to make toilets in restaurants and bars a digital OOH advertising environment for 15 years or more, and as the …
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NYC’s Chelsea Market DOOH Network Updated, Media Deal Extended
January 16, 2020 by Dave Haynes
One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens …
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Quividi Shuffles Exec Team, With New CEO And Co-Founder Back As President
January 13, 2020 by Dave Haynes
The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – …
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Hacked Billboard Had Unlocked Equipment Shed, Used Laptop As Media Player
January 13, 2020 by Dave Haynes
A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I …
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Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
January 8, 2020 by Dave Haynes
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing …
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Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
January 3, 2020 by Dave Haynes
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the …
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Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme
December 31, 2019 by Dave Haynes
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through …
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World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally
December 30, 2019 by Dave Haynes
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The …
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High Profile UK Smart Cities DOOH Network Can’t Pay Its Bills
December 20, 2019 by Dave Haynes
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has …
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Infographic: The “Truth Metrics” Of OOH Advertising
December 19, 2019 by Dave Haynes
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The …
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DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
December 17, 2019 by Dave Haynes
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …
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What To Think About When Looking For Outdoor Displays
December 4, 2019 by sixteenninewpadmin
Guest Post: Chuck Lewis, Palmer Digital Group A lot of thinking, engineering and testing goes into designing an outdoor digital kiosk that will work …
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