Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis
April 26, 2024 by Dave Haynes
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software …
Read more
Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints
April 26, 2024 by Dave Haynes
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners …
Read more
Elevator Giant Schindler Expands Its Own DOOH Media Network Via EU Partners
April 25, 2024 by Dave Haynes
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper …
Read more
Loop Media’s Ongoing Losses Prompt Stock Listing Compliance Warning From NYSE
April 24, 2024 by Dave Haynes
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the …
Read more
Barvanna Adds Real-Time Sports Betting Info To Place-Based Streaming Content Offer
April 19, 2024 by Dave Haynes
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver …
Read more
What If A Big Building’s Construction Wrap Or Hoarding Was A Display?
April 17, 2024 by Dave Haynes
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double …
Read more
Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows
April 5, 2024 by Dave Haynes
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, …
Read more
UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens
April 4, 2024 by Dave Haynes
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen …
Read more
Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising
April 3, 2024 by Dave Haynes
FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own …
Read more
Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network
April 3, 2024 by Dave Haynes
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another …
Read more
LinkNYC DOOH Ad Totems Set For $20M In Upgrades
April 2, 2024 by Dave Haynes
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched …
Read more
Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works
March 28, 2024 by Dave Haynes
Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant …
Read more