Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review
March 19, 2024 by Dave Haynes
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d …
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Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail
March 18, 2024 by Dave Haynes
Anyone who has been in the digital signage industry for a few years knows how there are always newbie entrepreneurs excited about launching networks …
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Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO
March 14, 2024 by Dave Haynes
The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out …
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Mall-Centric DOOH Network Lightbox Winding Down Business Operations
March 7, 2024 by Dave Haynes
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with …
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LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block
March 1, 2024 by Dave Haynes
Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site …
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Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan
February 29, 2024 by Dave Haynes
I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving …
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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
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The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy
February 28, 2024 by Dave Haynes
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement …
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New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers
February 27, 2024 by Dave Haynes
I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do …
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LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery
February 27, 2024 by Dave Haynes
Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for …
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Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees
February 26, 2024 by Dave Haynes
Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real …
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Tokyo DOOH Network Has 11,500 Screens In Taxis
February 23, 2024 by Dave Haynes
Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other …
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