What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot
February 22, 2024 by Dave Haynes
News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail …
Read more
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul
February 16, 2024 by Dave Haynes
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …
Read more
Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses
February 14, 2024 by Dave Haynes
A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more …
Read more
New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls
January 17, 2024 by Dave Haynes
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and …
Read more
Mormon Church Books Domination Campaign Across 27 Times Square LED Screens
December 27, 2023 by Dave Haynes
Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening …
Read more
OOH Gets Top Overall Performance From Media Pros: Research
December 20, 2023 by Dave Haynes
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …
Read more
Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report
December 19, 2023 by Dave Haynes
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …
Read more
Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal
December 12, 2023 by Dave Haynes
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited …
Read more
London Borough Seeking End To Deal For DOOH-Driven Smart City Transit Shelters That Were Promised But Never Delivered
November 24, 2023 by Dave Haynes
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up …
Read more
UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure
November 14, 2023 by Dave Haynes
The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that …
Read more
Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales
November 10, 2023 by Dave Haynes
Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …
Read more
Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads
November 9, 2023 by Dave Haynes
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor …
Read more