Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC
October 17, 2023 by Dave Haynes
Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail …
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Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz
October 17, 2023 by Dave Haynes
This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing …
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Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm
October 16, 2023 by Dave Haynes
The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company …
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Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen
October 12, 2023 by Dave Haynes
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory
October 5, 2023 by Dave Haynes
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …
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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
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Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor
August 30, 2023 by Dave Haynes
The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, …
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Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK
August 29, 2023 by Dave Haynes
Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first …
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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads
August 29, 2023 by Dave Haynes
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …
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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot
August 28, 2023 by Dave Haynes
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …
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LG Ad Fills Full Height Of World’s Tallest Building
August 28, 2023 by Dave Haynes
This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures …
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