Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK
August 29, 2023 by Dave Haynes
Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first …
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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads
August 29, 2023 by Dave Haynes
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …
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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot
August 28, 2023 by Dave Haynes
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …
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LG Ad Fills Full Height Of World’s Tallest Building
August 28, 2023 by Dave Haynes
This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures …
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UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign
August 23, 2023 by Dave Haynes
Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals …
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Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps
August 23, 2023 by Dave Haynes
Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers …
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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk
August 18, 2023 by Dave Haynes
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …
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UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting
August 17, 2023 by Dave Haynes
A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look …
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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
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GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix
August 10, 2023 by Dave Haynes
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in …
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DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market
August 9, 2023 by Dave Haynes
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the …
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Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns
August 8, 2023 by Dave Haynes
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …
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