Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video
August 8, 2023 by Dave Haynes
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter …
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Upgraded Munich Commuter Rail Lines To Get Some 15,000 Screens
August 3, 2023 by Dave Haynes
German language content partner invidis is reporting today how the commuter trains in its home city of Munich will be upgraded in roughly five …
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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era
August 3, 2023 by Dave Haynes
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …
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Build It And They Will Come DOOH Ad Network Model Finds Its Way To Ballparks
August 2, 2023 by Dave Haynes
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field …
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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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Adtech Startup Beeyond Media Closes $10M Seed Round To Drive US, LATAM Growth
July 28, 2023 by Dave Haynes
Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in …
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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
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Loop Media Partners With AI Firm On Ad And Content-Filtering “Brand Safety Layer”
July 26, 2023 by Dave Haynes
The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an …
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Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul
July 26, 2023 by Dave Haynes
A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the …
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Media Resources Release Third-Gen Of Its Digital Billboard Light Pollution Counter-Measures Tech
July 20, 2023 by Dave Haynes
LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from …
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Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe
July 19, 2023 by Dave Haynes
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE …
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That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square
July 19, 2023 by Dave Haynes
That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician …
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