Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
October 3, 2019 by Dave Haynes
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home …
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DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof
October 2, 2019 by Dave Haynes
The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. …
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There Are Even Instructions Available For “Hacking” OOH Media Faces
October 1, 2019 by Dave Haynes
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than …
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More Hacked Signs And More Naughty Content – This Time In Detroit
September 30, 2019 by Dave Haynes
A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. …
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Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
September 28, 2019 by Dave Haynes
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running …
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WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up
September 25, 2019 by Dave Haynes
This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded …
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LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
September 25, 2019 by Dave Haynes
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …
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Latin American Digital OOH Industry To Gather Next Week In Buenos Aires
September 18, 2019 by Dave Haynes
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a …
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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
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DPAA Release Speaker List For Annual NYC DOOH Summit
September 4, 2019 by Dave Haynes
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …
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That LED Barge Bobbing Around Manhattan Now Limited To Static Ads
August 26, 2019 by Dave Haynes
Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same …
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I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works
August 25, 2019 by Dave Haynes
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …
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