This Screen Mount Is Ready For Battle(ships)
July 15, 2019 by Dave Haynes
Montreal in the summer is awesome, but the city has so many things going on in the central district, and SOOOO much road construction, …
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Wasting Away Past Margaritaville Resorts Many New LED Displays
July 15, 2019 by Dave Haynes
You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public …
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New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
July 9, 2019 by Dave Haynes
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to …
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Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
June 28, 2019 by Dave Haynes
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of …
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Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection
June 26, 2019 by Dave Haynes
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on …
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DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise
June 21, 2019 by Dave Haynes
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our …
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Ian Dallimore On Growing Digital Inside Lamar Advertising
June 12, 2019 by Dave Haynes
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and …
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Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores
June 5, 2019 by Dave Haynes
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped …
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Broadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves
June 5, 2019 by Dave Haynes
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately …
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First Look: Giant New LED Board At One Times Square In NYC
May 31, 2019 by Dave Haynes
Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is …
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Digital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise
May 30, 2019 by Dave Haynes
A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding …
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OOH Ad Revenues Up 6% In US In Q1 2019: OAAA
May 30, 2019 by Dave Haynes
Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 …
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