WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up
September 25, 2019 by Dave Haynes
This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded …
Read moreLinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
September 25, 2019 by Dave Haynes
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
September 18, 2019 by Dave Haynes
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
Read moreDPAA Release Speaker List For Annual NYC DOOH Summit
September 4, 2019 by Dave Haynes
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …
Read moreThat LED Barge Bobbing Around Manhattan Now Limited To Static Ads
August 26, 2019 by Dave Haynes
Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same …
Read moreI Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works
August 25, 2019 by Dave Haynes
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …
Read moreDigital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
Read moreVistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH
August 14, 2019 by Dave Haynes
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot …
Read moreAdMobilize Gets Patent Grant For Analytics-Triggered Signage Content
August 9, 2019 by Dave Haynes
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis …
Read morePharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices
August 8, 2019 by Dave Haynes
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company …
Read moreBroadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity
August 7, 2019 by Dave Haynes
Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as …
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