WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up

September 25, 2019 by Dave Haynes

This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded …

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LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies

September 25, 2019 by Dave Haynes

From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …

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Latin American Digital OOH Industry To Gather Next Week In Buenos Aires

September 18, 2019 by Dave Haynes

People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a …

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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads

September 5, 2019 by Dave Haynes

A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …

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DPAA Release Speaker List For Annual NYC DOOH Summit

September 4, 2019 by Dave Haynes

The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …

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That LED Barge Bobbing Around Manhattan Now Limited To Static Ads

August 26, 2019 by Dave Haynes

Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same …

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I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works

August 25, 2019 by Dave Haynes

JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …

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Digital Leading Best OOH Media Growth In US In 12 Years

August 22, 2019 by Dave Haynes

New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …

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Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH

August 14, 2019 by Dave Haynes

Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot …

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AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content

August 9, 2019 by Dave Haynes

Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis …

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Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices

August 8, 2019 by Dave Haynes

The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company …

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Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity

August 7, 2019 by Dave Haynes

Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as …

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