Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition
April 30, 2024 by Dave Haynes
The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. …
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Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis
April 26, 2024 by Dave Haynes
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software …
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Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints
April 26, 2024 by Dave Haynes
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners …
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Is This The Worst DOOH Deployment … Ever?
April 25, 2024 by Dave Haynes
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – …
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Elevator Giant Schindler Expands Its Own DOOH Media Network Via EU Partners
April 25, 2024 by Dave Haynes
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper …
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Loop Media’s Ongoing Losses Prompt Stock Listing Compliance Warning From NYSE
April 24, 2024 by Dave Haynes
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the …
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Scala Gets Healthy Crowd For Its Retail Media Networks Day In London
April 23, 2024 by Dave Haynes
It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail …
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Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream”
April 22, 2024 by Dave Haynes
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week …
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Barvanna Adds Real-Time Sports Betting Info To Place-Based Streaming Content Offer
April 19, 2024 by Dave Haynes
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver …
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What If A Big Building’s Construction Wrap Or Hoarding Was A Display?
April 17, 2024 by Dave Haynes
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double …
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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board
April 10, 2024 by Dave Haynes
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …
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Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board
April 9, 2024 by Dave Haynes
Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s …
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