Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens

November 13, 2019 by Dave Haynes

The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that …

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Now That Coca-Cola Times Square LED Appears To Be Under Repair

November 11, 2019 by Dave Haynes

Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had …

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Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

November 8, 2019 by Dave Haynes

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …

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Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic

November 7, 2019 by Dave Haynes

This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is …

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Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform

November 5, 2019 by Dave Haynes

DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the …

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That LED Barge Has Made Its Last Trip On The Rivers Around Manhattan

October 9, 2019 by Dave Haynes

New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the …

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Matt Schmitt On Why Retail-centric Reflect Got Into Advertising Software

October 9, 2019 by Dave Haynes

Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up …

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Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform

October 3, 2019 by Dave Haynes

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home …

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DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof

October 2, 2019 by Dave Haynes

The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. …

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There Are Even Instructions Available For “Hacking” OOH Media Faces

October 1, 2019 by Dave Haynes

Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than …

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More Hacked Signs And More Naughty Content – This Time In Detroit

September 30, 2019 by Dave Haynes

A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. …

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Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart

September 28, 2019 by Dave Haynes

Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running …

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