Captivate Expands DOOH Screen Footprint To Include WeWork Offices
January 18, 2023 by Dave Haynes
The DOOH media company Captivate got its start and is primarily known for its screen network in office tower elevators, but the NYC-based company …
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Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media
January 11, 2023 by Dave Haynes
The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US …
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Minneapolis Airport Adds Four Big LG LED Displays For Messaging, Advertising
December 15, 2022 by Dave Haynes
Minneapolis-St. Paul International Airport has lit up a set of four very large direct view LED displays in concourses that are positioned as airport …
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World Out Of Home Launches Global Sustainability Task Force
December 13, 2022 by Dave Haynes
The World Out of Home Organization has created a Global Sustainability Task Force of expert practitioners from all sides of the global ad industry …
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Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative
December 9, 2022 by Dave Haynes
This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these …
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PARTTEAM, OEMKIOSKS Develop Interesting Modular Take On Ad-Driven “Street Furniture”
November 28, 2022 by Dave Haynes
A lot of different specialty display manufacturers have developed variations on digital out of home street furniture displays that have added components they then …
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WOO Sets 2023 Global Out Of Home Ad Industry Congress For June 7-9 In Lisbon
November 28, 2022 by Dave Haynes
The 2023 World Outdoor Organization Global Congress is now set for Lisbon, Portugal on June 7-9 at a hotel and conference centre in the …
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San Francisco Adds Three New DOOH Display-Filled Subway Stations
November 22, 2022 by Dave Haynes
One of the things that’s always surprising when I pass through the Bay Area is how awful the subway system is, given how it …
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Newark’s New Digitally-Rich Terminal A Gets Previewed
November 16, 2022 by Dave Haynes
Ribbons have been cut and the press and other interested parties have now had a look at the new 33-gate Terminal A at Newark …
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Daktronics Expands “Light Mitigation Technology” To DOOH Ad Displays
October 28, 2022 by Dave Haynes
Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if …
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How DOOH Network Barvanna Uses DIRECTV As Its Distribution Channel In Bars, Other Venues
October 26, 2022 by Dave Haynes
There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories …
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World’s Smallest DOOH Network Has Four Screens, But F1’s Global Ad Audience
October 25, 2022 by Dave Haynes
Pretty much every digital OOH network operator that targets motor vehicles as their “location” has to worry about quickly getting to scale across 100s …
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