If content is king, where's the Content King???
April 26, 2010 by Dave Haynes
This is such an odd little sector. By the count of Bill Gerba and his company Wirespring, there are some 330 firms out there peddling …
Read moreInwindow turning people into Na'vi at LA mall
April 22, 2010 by Dave Haynes
Inwindow Outdoor continues to do some of the most interesting work in this sector, and they have carved out a nice niche doing interactive …
Read moreSUV windows as ad screens: Rear Window Media expands to Houston
April 20, 2010 by Dave Haynes
When I was still selling software for a living, one of the companies that came on my radar was a Minneapolis start-up that wanted …
Read moreOnestop one-ups DOOH competitors in frozen north – gets networks running right inside media planning agencies
April 8, 2010 by Dave Haynes
When I first fell into this sector about 11 years ago, my new masters at the Elevator News Network had already been installing their …
Read moreCo-op marketing dollars fund casino digital wayfinding project
April 8, 2010 by Dave Haynes
I knocked out a release yesterday for an integration/consulting company in Las Vegas called Core Technology, run by some guys I know. I try not …
Read moreOVAB becomes DPAA: What to make of it
March 24, 2010 by Dave Haynes
So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …
Read moreDoes Animoto's juiced-up slideshow app have a role in digital signage? Yup.
March 18, 2010 by Dave Haynes
I’m just coming off a very heavy project writing what I think is a great set of guidelines on creating content for a particular …
Read moreNew York's MTA issues RFP on wi-fi services; observer asks, "Where's the digital screen component?"
March 15, 2010 by Dave Haynes
It’s interesting to see how far the industry has progressed when an RFP from a very large gov’t authority comes out and an observer …
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
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Reach Media Turns On NYTimes.com Today Network, but will viewers care?
March 1, 2010 by Dave Haynes
Reach Media Group, aka RMG Networks, has done a deal to run New York Times content starting today on some 850 screens in five …
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PeopleCount packages up quick, OVAB-aware research program for DOOH networks
February 19, 2010 by Dave Haynes
One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already …
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