OBN shutting down LED board business

July 16, 2010 by Dave Haynes

Sad to relay news that Canada’s Outdoor Broadcast Network (aka OBN) is shutting down its national LED board network, having decided there isn’t enough …

BUSINESS, News, People

Is DP supplanting DOOH in running battle of what to call this ad stuff?

July 9, 2010 by Dave Haynes

This goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you …

Opinion, PROJECTS, Sightings

DPAA has new website up, but org not getting much attention

June 25, 2010 by Dave Haynes

An interesting thing happens when you search Google for recent news, blog posts and tweets about the Digital Place-Based Advertising Association. Nothing happens. NOTHING. …

Opinion, People

If DOOH is about reach, Reach has it

June 14, 2010 by Dave Haynes

RMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that …

Research

Captivate drops screwball ad format; goes mainstream

June 14, 2010 by Dave Haynes

When the old Elevator News Network and Captivate Network merged almost a decade ago I was, for a few months, a Captivate guy. Then, …

BUSINESS, News

Where are the content people?

June 11, 2010 by Dave Haynes

I was at InfoComm chatting and mostly listening to Dos Dosanjh from Cisco, who is the company’s content evangelist (though I don’t think that …

BUSINESS, Events, Opinion

2 Comments

Guest Post: It's about the data

June 7, 2010 by Raji Kalra

GUEST POST There are probably more than 60 digital out of home ad networks in Canada, and the numbers keep growing. I’ve been involved …

Opinion

Research confirming the somewhat obvious – ads in context work

June 4, 2010 by Dave Haynes

Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …

Research, retail

Adcentricity's creative guide required digital signage reading

May 20, 2010 by Dave Haynes

I downloaded Adcentricity’s new creative guide almost a week ago, but I only had a chance this morning to poke my way around it. …

PROJECTS, Sightings

What HTML5 could do in interactive digital signage

May 19, 2010 by Dave Haynes

Some of the content/magazine demos I have seen for the iPad have been very cool, but I have always been a little bothered by …

PROJECTS, Sightings

2 Comments

Media Post DOOH awards: And the winners are …

May 14, 2010 by Dave Haynes

I don’t know if this is indicative of much, but I nonetheless find it interesting that virtually all of the winners of last night’s …

BUSINESS, Events, News

Ah, the French … a choir of disco-singing Big-Mouth Billy Bass fish on street billboard

May 14, 2010 by Dave Haynes

Ok, not digital. But interactive. And weird as only the French can be weird, as a choir of fish sing Shake Your Booty at …

PROJECTS, Sightings