DPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
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Reach Media Turns On NYTimes.com Today Network, but will viewers care?
March 1, 2010 by Dave Haynes
Reach Media Group, aka RMG Networks, has done a deal to run New York Times content starting today on some 850 screens in five …
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PeopleCount packages up quick, OVAB-aware research program for DOOH networks
February 19, 2010 by Dave Haynes
One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already …
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