GSTV Gas Station DOOH Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers
March 22, 2024 by Dave Haynes
It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on …
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Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review
March 19, 2024 by Dave Haynes
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d …
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Mall-Centric DOOH Network Lightbox Winding Down Business Operations
March 7, 2024 by Dave Haynes
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with …
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LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block
March 1, 2024 by Dave Haynes
Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site …
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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
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Rear Projection Displays In Empty Storefront Windows Are Back
February 27, 2024 by Dave Haynes
OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop …
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DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys
January 24, 2024 by Dave Haynes
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports …
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OOH Gets Top Overall Performance From Media Pros: Research
December 20, 2023 by Dave Haynes
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …
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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report
December 19, 2023 by Dave Haynes
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …
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DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions
November 21, 2023 by Dave Haynes
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …
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Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales
November 10, 2023 by Dave Haynes
Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …
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US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage
November 7, 2023 by Dave Haynes
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to …
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