OMAC releases new research on Out Of Home's impact
September 29, 2010 by Dave Haynes
OMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various …
Read moreRMG adds to footprint with taxi screens
September 28, 2010 by Dave Haynes
Reach Media Group has added another 5,000 screens to its available inventory, and like in other recent deals without eating all the capex costs, …
Read moreDDC debuts great online promo
September 27, 2010 by Dave Haynes
I am note sure where this is running (given the URL I am guessing the National Post newspaper online), but here is a great …
Read moreMediaWeek paints bright picture for DOOH spend
September 27, 2010 by Dave Haynes
There’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, …
Read moreGuest Post: Out Of Home Day (Canada) – Recap
September 26, 2010 by Raji Kalra
This past week I attended OOH Day in Toronto. It was my second time at this event, the first since 2005. Great event, with …
Read moreDoes re-purposed TV creative have a role and impact in DOOH?
September 22, 2010 by Dave Haynes
It’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original …
Read moreEnVu lighting up malls floors, bankrolled by Stratacache
September 20, 2010 by Dave Haynes
Two distinct impressions. 1 – I’ve never seen anyone but little kids pay more more than fleeting attention to interactive floor projections when I …
Read moreNew DOOH mall network has dwell time to die for
September 19, 2010 by Dave Haynes
Shopping malls are a really interesting environment to put in an ad-based screen network, and the one that’s starting to spark up in the Middle …
Read moreBad digital signage projects hurt us all
September 17, 2010 by Dave Haynes
I have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile …
Read moreNew player joins DOOH audience-counting space
September 13, 2010 by Dave Haynes
Another company has joined the small gaggle of firms going after the anonymous audience counting market – this one from Taiwan. From 2010 September, …
Read moreTour of Ogilvy's Innovation Lab part of next NYC The Screen event
September 8, 2010 by Dave Haynes
The Screen USA is holding another one of its morning breakfast briefings in New York later this month, this one focused on creative. The …
Read moreCan a robot build your creative? Maybe …
August 28, 2010 by Dave Haynes
A piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution …
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