Tour of Ogilvy's Innovation Lab part of next NYC The Screen event

September 8, 2010 by Dave Haynes

The Screen USA is holding another one of its morning breakfast briefings in New York later this month, this one focused on creative. The event is being held in cooperation with the global creative agency Ogilvy & Mather – with a morning briefing to be held at Ogilvy’s Manhattan headquarters on Tuesday the 21st, followed by a guided tour of the Ogilvy Digital Innovation Labs.

Attendees will get the chance to tour Ogilvy’s Digital Innovation Lab, part of a global network of Labs that showcase the agency’s range of digital activities. Designed to educate and inspire – the Lab serves to demonstrate how digital services can combine across multiple media to deliver uniquely creative campaigns. Particularly relevant to the digital signage industry – the Lab positions digital out-of-home as a key building block around which other digital channels, mobile and interactivity can all work to enhance media value.

The lab tour would be enough to get me there (were I not in the wrong city), but the speaker line-up also looks pretty good.

Hosted by John Boese, Associate Director, Digital Innovation at Ogilvy New York – the morning event will showcase how two of this year’s most exciting digital out-of-home campaigns were conceived, measured and executed. This invaluable insight into the entirety of a digital signage campaign will bring together the media agency, the creative team and the digital out-of-home network owner behind IBM’s interactive campaign in JFK and NIKE’s realtime World Cup campaign across 400 DOOH sites in the UK.

An informal meeting with brief presentations, the session will provide invaluable insight into the creative process and offer an opportunity to network and discuss the opportunities raised.

Speakers Inc :

Bob Cilia : Executive VP Sales & Marketing at JCDecaux North America. Bob will present the strategy behind the implementation of IBM’s interactive campaign within JCDecaux’s JFK portfolio and its execution.

Matt Huntingdon : Senior Interactive Project Manager at Ogilvy One World. Matt will describe the creative process and how Ogilvy worked with IBM to conceive and plan the campaign from idea to reality.

Chris Beauchamp : CEO at leading US DOOH creative agency, Monster Media. Chris will discuss the creative process, the evolution of the content, how it was measured and how it developed across the duration of the campaign.

Neil Morris : CEO at the leading European DOOH production company, Grand Visual. Neil will talk about the planning, creation and execution of NIKE’s ‘Write the Future’ campaign for the Soccer World Cup which was the first major, tactical and dynamic campaign to run across multiple digital out-of-home platforms in the UK

The Details …

Date: Tuesday 21st September 2010

Time: 8:30am – 12:30pm

Venue: 3rd Floor, 636 11th Avenue, (between 46th & 47th Street), New York, NY 10036

Cost including Breakfast is:

Screen Members : FREE Click Here to Register

Non-Screen Members : $150 Click Here to Pay

DSA Members : $135 Click Here to Pay

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein –

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