It's not often digital signage screens are too low, but …
January 28, 2011 by Dave Haynes
I whine probably too much about all the network operators who install screens so far above the normal line of sight the whole thing …
Read moreOnestop pitching Toronto schools to move its DOOH pilot to full rollout
January 27, 2011 by Dave Haynes
The Toronto District School Board Administrative, Finance and Accountability Committee met last night and deferred for a few weeks the discussion and decision Onestop Media …
Read moreClearChannel expanding its interactive bus shelter program
January 21, 2011 by Dave Haynes
Those very cool giant touchscreens that Clear Channel Out of Home has been running at selected bush shelters in San Francisco and (didn’t know this part) …
Read moreMedia demand, budgets up: New report
January 21, 2011 by Dave Haynes
Wall Street securities firm Deutsche Bank has issued an investor report that suggests, based on what media buyers are telling them, that demand for …
Read moreOVAB expands to Middle East
January 17, 2011 by Dave Haynes
This was hinted at a few weeks ago, but is now official – OVAB Europe has extended its reach into the Middle East region …
Read moreAgency advice for DOOH: skip the adoring crowds imagery, they're not buying it
January 13, 2011 by Dave Haynes
Senior out of home strategist James Davies of Posterscope in the UK has a nice guest post up in DailyDOOH that gives a too …
Read moreRMG's DOOH Primer: Get in tune!
January 4, 2011 by Dave Haynes
If you run a Digital Out Of Home network or are putting the plans together for one, take the time to read this iMedia …
Read moreANA on "devalued ad investments" on screens
December 10, 2010 by Dave Haynes
The Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run …
Read moreThe out-of-home TV advertising argument takes a hit
December 10, 2010 by Dave Haynes
One of the central selling propositions of digital out of home is that people are not watching as much TV and that those who …
Read moreFollow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreFollow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
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