Follow the Money dep't: ZenithOptimedia says global ad spend still growing

December 6, 2010 by Dave Haynes

Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the very wobbly shape of many of the economies thought to be driving that growth.

In its ad spend forecast update for Dec. 2010, it says:

“The key result of this update is the continued rise of developing markets and digital media, and their central role in driving global growth,” said Steve King, ZenithOptimedia’s worldwide CEO. “In fact the importance of the internet is under-represented in these figures. Advertisers are investing a lot more in owned and earned media, where their activities do not count as ad expenditure in the traditional sense.”

There are some fleeting references you might attach to DOOH, but this is a macro report and actual spend on DOOH (if LED boards and cinema are factored out) is still teeny-teeny (but growing) and not really something that would get referenced in a broad strokes piece like this.

There’s a link to get the whole update here …

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