Ok, not digital. But interactive. And weird as only the French can be weird, as a choir of fish sing Shake Your Booty at a Parisian street corner.
Spotted in AdAge, this is actually a campaign for marine life sustainability, using animatronics and a second nearby billboard showing serious stuff.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.