180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip
March 9, 2023 by Dave Haynes
When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate …
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JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally
March 9, 2023 by Dave Haynes
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …
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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research
March 6, 2023 by Dave Haynes
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth …
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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards
March 6, 2023 by Dave Haynes
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …
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Consumers Are Particularly Receptive To Ads In Airports: Study
March 3, 2023 by Dave Haynes
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are …
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Going Niche: DOOH Start-up Hyper-Focused On Screens In NYC Orthodox Jewish Neighborhood
February 22, 2023 by Dave Haynes
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the …
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Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store
February 21, 2023 by Dave Haynes
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it …
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Chart: Who Is The Biggest Of Them All In DOOH & Retail Media?
February 17, 2023 by Dave Haynes
Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published …
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Loop Media Rings NYSE Opening Bell As It Builds Free Digital Signage/DOOH Footprint In US
February 16, 2023 by Dave Haynes
Linkedin regularly has giddy photos of groups of business people surrounding the boss as she or he rings the bell at the New York …
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Broadsign, LG Partner On DOOH Ad Solution For Smart Displays
February 15, 2023 by Dave Haynes
LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to …
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The Thinking Behind The 230 Million Pixels Of Display At Outernet London, With Ben Maher
February 15, 2023 by Dave Haynes
I spent a few days in London, UK ahead of Integrated Systems Europe – in part to break up the trip and flights, but …
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Almost 14,000 Digital Billboard Faces Across US: Billboard Insider
January 19, 2023 by Dave Haynes
Billboard Insider has a very useful post up that lists the 236 U.S. media companies it knows about that have digital displays in their …
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