Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech
March 31, 2023 by Dave Haynes
UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …
Read moreZurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns
March 30, 2023 by Dave Haynes
Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount …
Read moreDOOH Start-up iCleanse Pairs Smartphone Sanitizing Device With Ad Screen For Hospitals, Public Spaces
March 29, 2023 by Dave Haynes
A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize …
Read moreNeuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
Read moreScreenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies
March 22, 2023 by Dave Haynes
A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their …
Read moreMood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics
March 21, 2023 by Dave Haynes
The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused …
Read moreAd-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning
March 21, 2023 by Dave Haynes
The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they …
Read moreTourism Marketing-Focused Infotainment Network Straddles Three EU Countries
March 16, 2023 by Dave Haynes
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is …
Read moreAtmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly
March 16, 2023 by Dave Haynes
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million …
Read moreDo Media Owners Need To Go All-In On Programmatic DOOH?
March 14, 2023 by Ben Abbatiello
Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can …
Read more180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip
March 9, 2023 by Dave Haynes
When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate …
Read moreJCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally
March 9, 2023 by Dave Haynes
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …
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