Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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ND Start-up Ties Car Dealer Systems Into DOOH Billboards For Automated Marketing
May 8, 2023 by Dave Haynes
Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle …
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Clever UK DOOH Campaign Mimics Bag Of Popcorn Spinning In Microwave
May 5, 2023 by Dave Haynes
Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign …
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Sean McCaffrey On How GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers
May 3, 2023 by Dave Haynes
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. …
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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11
May 2, 2023 by Dave Haynes
This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in …
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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By
May 2, 2023 by Dave Haynes
This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through …
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Out Of Home New York New Name For What Was New York Digital Signage Week
May 1, 2023 by Dave Haynes
New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better …
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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada
April 26, 2023 by Dave Haynes
The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the …
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Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign
April 12, 2023 by Dave Haynes
Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and …
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Chicago Jury Finds Founders Of DOOH Network Outcome Health Guilty Of Multiple Fraud Charges
April 11, 2023 by Dave Haynes
The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple …
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25 Meter Immersive LED Tunnel Switched On In Florence Connector Walkway
April 5, 2023 by Dave Haynes
This is a 25 meter long LED tunnel on a walkway that takes people between the main passenger rail station in Florence and one …
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