German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries
June 19, 2023 by Dave Haynes
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that …
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Vistar Media Adds Design Services To Overall Programmatic DOOH Offer
June 7, 2023 by Dave Haynes
NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not …
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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm
June 7, 2023 by Dave Haynes
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make …
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Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting
June 6, 2023 by Dave Haynes
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called …
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Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory
June 6, 2023 by Dave Haynes
It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static …
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AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment
June 2, 2023 by Dave Haynes
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media …
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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration
June 2, 2023 by Dave Haynes
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …
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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers
May 31, 2023 by Dave Haynes
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …
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Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments
May 31, 2023 by Dave Haynes
OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth …
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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger”
May 26, 2023 by Dave Haynes
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with …
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Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences
May 24, 2023 by Dave Haynes
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …
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Intersection Launches New AI-based Localization, Personal Tools For Its Media Network
May 18, 2023 by Dave Haynes
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on …
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