Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate
October 24, 2023 by Dave Haynes
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew …
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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory
October 5, 2023 by Dave Haynes
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …
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Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology”
August 10, 2023 by Dave Haynes
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual …
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DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market
August 9, 2023 by Dave Haynes
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the …
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Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns
August 8, 2023 by Dave Haynes
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …
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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
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That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square
July 19, 2023 by Dave Haynes
That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician …
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Screenverse Boost Audience Measurement Via New Place Exchange Partnership
July 13, 2023 by Dave Haynes
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks …
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DIVE Billboards, Nextdoor Partner On Hyper-Local Content Tie-Ins For DOOH Networks
June 21, 2023 by Dave Haynes
A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and …
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German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries
June 19, 2023 by Dave Haynes
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that …
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Vistar Media Adds Design Services To Overall Programmatic DOOH Offer
June 7, 2023 by Dave Haynes
NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not …
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