Twin 58-Floor Office Towers In China Are Godzilla-Size LED Billboards At Night

August 5, 2021 by Dave Haynes

When people in New York City raised a major stink about a barge on the river acting as a floating LED billboard, my first …

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Why Grassroots Movements In UK Want Local Councils To Take Down The (LED Billboard) Ads

July 28, 2021 by Dave Haynes

As much as people in the digital signage industry are understandably excited and enthused by the appearance of more and more digital displays in …

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Micromobility Start-up Taps Broadsign To Drive Media Side Of Its Business

July 15, 2021 by Dave Haynes

Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and …

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Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion

July 12, 2021 by Dave Haynes

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B …

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Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station

July 5, 2021 by Dave Haynes

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku …

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Nissan Crossover Busts Its Thames-side LED Display Case, Using Anamorphic Illusion

June 29, 2021 by Dave Haynes

This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic …

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Start-up Monetizes Sidewalk Air Pollution Scrubber Towers For Cityscapes With OOH Ad Faces

June 25, 2021 by Dave Haynes

We’ve seen out of home media companies attach advertising faces to all kinds of things out in public – like transit shelters, pylons and …

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Giant BSOD Greets Motorists On Sydney Highway

June 24, 2021 by Dave Haynes

There’s always another one, so I am not validating the Linkedin speculation that this is the world’s biggest Blue Screen Of Death, but it …

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Reflect Systems Wins Patent For Its Retail-Centric, Endemic Ad Management Platform

June 23, 2021 by Dave Haynes

Dallas-based CMS software firm Reflect Systems has been awarded a U.S. patent (No. 11030643) for its AdLogic platform – which is an ad-on to the core …

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Gable Launches Mall Kiosk With Twin Big Screens For Directory And Advertising

June 4, 2021 by Dave Haynes

The retail-centric solutions company Gable has deployed an interesting double display in an Ohio shopping mall that uses one screen for navigation and directory …

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Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

May 27, 2021 by Dave Haynes

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report …

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Pilot Project Puts Bee Hotels Up By Montreal Digital Billboards

May 20, 2021 by Dave Haynes

It is World Bee Day, and to mark it and generate some buzz (sorry) about the critical importance of bees to food supplies, the …

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