Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters
July 30, 2024 by Dave Haynes
Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are …
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Swiss OOH Media Companies Facing Existential Threat From Local Government Bans
July 30, 2024 by Dave Haynes
Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but …
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JCDecaux Having Strong 2024, With Revenue Up 14% Overall But DOOH Up 28%
July 29, 2024 by Dave Haynes
The largest outdoor advertising company on the planet is seemingly having a happy 2024, with JCDecaux’s half-year results showing group revenue up 14%, with …
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Chicago City Council Weighing Push To Allow Digital Billboards Along Famed Riverwalk
June 26, 2024 by Dave Haynes
A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up …
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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO
June 7, 2024 by Dave Haynes
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …
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Big Roadside LED Ad Board Catches Fire In Malaysia, Briefly Trapping Maintenance Workers On Top Of Burning Screen
June 3, 2024 by Dave Haynes
A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers …
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Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors
May 21, 2024 by Dave Haynes
I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …
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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others
May 17, 2024 by Dave Haynes
The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …
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Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars
May 14, 2024 by Dave Haynes
I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital …
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DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux
May 6, 2024 by Dave Haynes
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …
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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions
May 1, 2024 by Dave Haynes
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …
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Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis
April 26, 2024 by Dave Haynes
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software …
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