Newark’s New Digitally-Rich Terminal A Gets Previewed
November 16, 2022 by Dave Haynes
Ribbons have been cut and the press and other interested parties have now had a look at the new 33-gate Terminal A at Newark …
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Daktronics Expands “Light Mitigation Technology” To DOOH Ad Displays
October 28, 2022 by Dave Haynes
Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if …
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How DOOH Network Barvanna Uses DIRECTV As Its Distribution Channel In Bars, Other Venues
October 26, 2022 by Dave Haynes
There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories …
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World’s Smallest DOOH Network Has Four Screens, But F1’s Global Ad Audience
October 25, 2022 by Dave Haynes
Pretty much every digital OOH network operator that targets motor vehicles as their “location” has to worry about quickly getting to scale across 100s …
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Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President
October 17, 2022 by Dave Haynes
Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out …
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BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators
October 14, 2022 by Dave Haynes
A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH …
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Adomni Acquires Adstash; Deal Helps Scale Up New User-Gen Content Offer For DOOH
October 13, 2022 by Dave Haynes
Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small …
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Petition Launched In UK To Turn Off Ad Billboards, Posters At Night; Energy Shortages Cited
October 11, 2022 by Dave Haynes
Community activists in the UK already opposed to digital out of home ad posters and billboards because of their visual impacts are now trying …
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4,000 Sq. Ft. LED Tunnel Switches On With Credit Union’s Domination Campaign At Dulles Airport
October 7, 2022 by Dave Haynes
The airport advertising side of Clear Channel has lined a passenger tunnel at Washington’s Dulles airport with some 4,000 sq. ft. of LED display …
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Spanish Tourism Hotspot Switches On 22M Digital Icon In Central Pedestrian Plaza
October 5, 2022 by Dave Haynes
This is a new digital landmark installation in the city center of Benidorm, a tourist magnet city along a Spanish stretch of the Mediterranean …
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Volta Eases Off Rollout Accelerator; Cutting Staff And Pulling Back DOOH Ad Revenue Forecast
October 3, 2022 by Dave Haynes
The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through …
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Energy Debate Over Switching Off Digital Ad Displays Expands To Ireland
September 16, 2022 by Dave Haynes
The debate and discussion about digital ad displays being turned off to save energy has spread from mainland Europe to Ireland. Sinn Féin Senator …
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