LA Bus Shelter Expansion Clears Approvals Hurdle; Integrated DOOH Screens, Surprise!, Have Opponents
September 1, 2022 by Dave Haynes
A proposal to add some 3,450 new tech-laden transit shelters to LA’s streets has cleared a big hurdle for its backers, but still needs …
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Google Formally Enters Digital OOH; Adds Public Screens To Avails On Display & Video 360
August 30, 2022 by Dave Haynes
Tech giant Google is finally, formally, plugged into digital OOH advertising – a logical expansion of options built off many years of enabling and …
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Many Screens In Germany’s DOOH Industry Restricted To Running For Just Six Hours Daily
August 29, 2022 by Dave Haynes
Those energy consumption mandates going in place for Germany are more restrictive than first thought, with a clarification that screens used for non-essential purposes …
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Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners
August 26, 2022 by Dave Haynes
Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media …
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Media Companies Upping DOOH Billboard Design Games To Win Approvals In West Hollywood
August 24, 2022 by Dave Haynes
There’s still and probably always will be no end of digital posters and billboards on city sidewalks, building facades and along roadsides that are …
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Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens
August 23, 2022 by Dave Haynes
Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing …
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Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model
August 22, 2022 by Dave Haynes
One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is …
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Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance
August 17, 2022 by Dave Haynes
The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into …
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Tom Goddard On How The World Out Of Home Organization Has Seen DOOH Advertising Boom In Recent Years
August 17, 2022 by Dave Haynes
The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of …
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Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores
August 16, 2022 by Dave Haynes
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, …
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Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal
August 11, 2022 by Dave Haynes
Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues …
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Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape
August 4, 2022 by Dave Haynes
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a …
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