Etisalat’s GITEX Booth Went Crazy This Week With Digital

October 15, 2018 by Dave Haynes

I go to a lot of trade shows, of all sizes, but I have never seen anything like what the UAE-based telecoms company Etisalat …

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Right-Angle Fine Pitch LED Wall Centerpiece Of Arab National Bank Branch In Riyadh

June 12, 2018 by Dave Haynes

This is a major branch of Arab National Bank in Riyadh, Saudi Arabia, with the digital components just completed and switched on by Dubai-based …

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Chopper Hauls 300-Ft Projection-Mapped Screen Across Dubai Skyline

March 20, 2018 by Dave Haynes

This is the world’s largest aerial projection screen, executed (unsurprisingly) in or more accurately over Dubai recently. It involves a 300-foot fabric aerial screen …

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LG Plants OLED Palm Tree At Dubai’s GITEX Trade Show

October 10, 2017 by Dave Haynes

LG is using flexible OLED displays – made into a digital palm tree – as the centerpiece of its stand at the annual GITEX …

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16:9 Projects Podcast: Alex Simionescu Of Float4 On The Amazing Dubai City Walk

February 24, 2017 by Dave Haynes

For this episode,  Projects is looking at Dubai’s City Walk, a new outdoor retail shopping concept that FLOAT4, based in Montreal and New York, …

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80 Million Experiential Pixels Now Lit Up At Dubai Outdoor Retail Complex

October 28, 2016 by Dave Haynes

The Society For Experiential Graphic Design has its annual xLab conference on even as I type this, but I’m back at HQ and missing …

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Projects: Saudi British Bank Adds 60+ Screens In Riyadh Banking Center

August 24, 2016 by Dave Haynes

The Saudi British Bank in Riyadh, Saudi Arabia has added a series of displays around its premiere banking center on Tahlia, the city’s high …

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Projects: 80 Million Pixels Light Up At Dubai’s New City Walk Market

July 12, 2016 by Dave Haynes

This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in …

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Apple Goes Big With LED Video Wall At Next-Generation Store In Memphis

March 29, 2016 by Dave Haynes

Memphis is likely not the first locale many people would peg for an iconic brand to open its first next-generation store in its home country. But …

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Projects: Nestle’s Digital Accelerator Center In Dubai

February 2, 2016 by Dave Haynes

Food giant Nestle has something called DAT (Digital Acceleration Team) centers in key offices globally – facilities designed to monitor consumer  attitudes about their …

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Projects: GE Aviation Opens Tech Experience Center In Dubai

December 22, 2015 by Dave Haynes

Here’s a look inside GE Aviation’s new Middle East Aviation Technology Center, which opened last month in the Dubai Airport Free Zone area. The facility – …

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Are Shopping Mall Wayfinding Directories Still Relevant?

December 14, 2015 by Dave Haynes

I find myself in a lot of shopping malls during my travels, but not because I’m a voracious consumer. It’s rare when I even …

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