Digital Signs Drive Triple-Digit Sales Spikes At Casino Restaurants
April 19, 2013 by Dave Haynes
There’s an interesting case study now available from partners involved in a late 2012 trial using digital signage and video analytics at some Ontario …
Read more
Research: CBS Europe Study Suggests OOH Best Trigger For Interactive
March 26, 2013 by Dave Haynes
[highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released …
Read more
Research: 60% Of Us Are Showrooming
March 14, 2013 by Dave Haynes
AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very …
Read more
Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
Read more
Dot2Dot Adds Segmentation Targeting To Ad Manager
February 14, 2013 by Dave Haynes
Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of …
Read more
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs
February 12, 2013 by Dave Haynes
The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use …
Read more
Research: If You Insist On QR Codes, Use Them For Product Information
January 3, 2013 by Dave Haynes
Results of a survey by Perception Research Services International (PRS) show product information is the most likely reason people will whip out their smartphones and …
Read more
PRI Industry Sentiment Index Ticks Up Big In Q3
December 20, 2012 by Dave Haynes
The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year. …
Read more
Finding The Store No. 1 Mobile Activity For Shoppers
December 4, 2012 by Dave Haynes
If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of …
Read more
Light Version Of Intel’s Video Analytics Platform Now Free
November 20, 2012 by Dave Haynes
Intel has tweaked the offer for its video analytics technology (aka face pattern detection/counting) by making a version of free to use, and not …
Read more
DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
Read more
Research: Advice, Opinions Trusted; Display Ads, Not So Much
September 17, 2012 by Dave Haynes
The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of …
Read more