Pharmacy Digital OOH Network Releases Nielsen Research
April 11, 2012 by Dave Haynes
Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad …
Read moreFollow The Money Dep’t: Global Ad Spend Up 7.3%
April 9, 2012 by Dave Haynes
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …
Read moreNielsen: Smartphone Penetration In US Crosses 50% Barrier
March 29, 2012 by Dave Haynes
At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen …
Read moreRackspace Survey: Many Businesses Still Chained To Servers
March 29, 2012 by Dave Haynes
Cloud is a pretty seriously abused term these days – with companies using cloud almost interchangeably with Internet. Raffi Vartian from signagelive, which describes …
Read moreResearch: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe
March 26, 2012 by Dave Haynes
CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …
Read moreNielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
Read moreFollow The Money Dep’t: Local Media Digital Spend Strong And Growing
March 22, 2012 by Dave Haynes
The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through …
Read moreResearch: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
Read moreKinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
Read moreNew Research: Smartphone Activity In Retail, And What That Means For Digital Signage
February 22, 2012 by Dave Haynes
Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies …
Read moreDigital Signage Market Stats: Gerba Looks At The Actuals
January 26, 2012 by Dave Haynes
The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – …
Read moreOut Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
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