New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network
March 17, 2014 by Dave Haynes
Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital …
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Research: Digital Signage Tuned To Boomers, And Their Parents
March 4, 2014 by Dave Haynes
A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many …
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Canadian Digital Media Tech By The Numbers
February 28, 2014 by Dave Haynes
Here’s a nice infographic put together by the quasi-government Canadian Digital Media Network that breaks down the Canadian digital media landscape in numbers.
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Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
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Research: Consumers Not Enchanted By BLE Proximity Marketing
February 26, 2014 by Dave Haynes
Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. …
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Eternal Name Game: Dynamic Digital Signage, Screenmedia Still Flat-lined
January 22, 2014 by Dave Haynes
A couple of months ago I went off on some of the people in this space who insist on creating a new name for …
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Leading Authority You’ve Never Heard Of Pegs Digital Signage Market at $14 Billion
October 31, 2013 by Dave Haynes
A Denver-area research company that seems to have its collective eyes on everything under the sun – including photovoltaic cells this week – has …
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Research: Digital Transformation Seen As Critical By 4 in 5 Execs
October 11, 2013 by Dave Haynes
If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is …
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Who’s Dropping $250 A Head For Digital Signage Advice?
September 4, 2013 by Dave Haynes
Some company with evidently deep pockets is turning to the great unwashed of digital signage for guidance, offering “up to $250” for opinions and …
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Survey: What Content Matters
August 26, 2013 by Dave Haynes
My friends at the Belgian content startup Seenspire do automated content feeds for networks (as well as custom content), and are working with …
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Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel
June 17, 2013 by Dave Haynes
Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and …
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Research: Three In Five Banks Ready To Get Serious About Digital Signage
May 2, 2013 by Dave Haynes
Retail marketing agency John Ryan, which is somewhere between mostly and entirely focused on retail banking, has issued a report on the findings from …
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