Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon
April 24, 2015 by Dave Haynes
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in …
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How Walmart Serves In-Store Ads Based On Data
October 29, 2014 by Dave Haynes
The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh …
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Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call
October 29, 2014 by Dave Haynes
Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last …
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Tokyo Scientists Create Touchscreen From Thin Air
October 29, 2014 by Dave Haynes
I’m not even going to pretend I understand what the heck is happening here, but it looks pretty intriguing. A team at the University …
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Survey Shakes Place-Based Pom-Poms
October 7, 2014 by Dave Haynes
I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your …
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Report: Small & Medium Banks View Digital Signage As Top Branch Tech Choice
August 14, 2014 by Dave Haynes
Louisville-based solutions provider Codigo is pretty focused on the small to medium-sized financial services sector, and has released a nice report that looks at how …
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Digital OOH Revenue Grew 9.3% Globally Last Year; 2014 Predicted Higher
August 5, 2014 by Dave Haynes
PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% …
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Shoppers Would Rather Use Displays, Interactive Stations Than Talk To Store Staff: Report
April 29, 2014 by Dave Haynes
Digital devices will be influencing half of all in-store sales by the end of this year, suggest a new report by mega consulting firm …
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Digital OOH Sees 13% Growth In 2013: DPAA Report
April 14, 2014 by Dave Haynes
Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only …
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Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report
April 7, 2014 by Dave Haynes
The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching …
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Only $4,650 For A Big Stack Of Not Much
April 3, 2014 by Dave Haynes
So far this week, the research company that recently declared the digital signage market is worth $14.87 Billion (and got coverage for that), also …
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Are There Really 300 Digital Signage Software Options?
March 28, 2014 by Dave Haynes
For the last few months I have, in free moments, been trying to build a list that identifies and categorizes the digital signage eco-system. …
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