Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon
April 24, 2015 by Dave Haynes
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions.
Not surprisingly, habits vary by regions (watching video on phones in N. America could bankrupt you, but not is places like S. Korea). The research also shows, again to no real surprise, that habits also vary by age group.
TV is still dominant, but the Nielsen research shows there are endless alternatives and how it is clear some have traction.
It’s a free download.