OAAA Says OOH Ad Spend Up In Q2: Research

August 19, 2015 by Dave Haynes

The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to …

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Canada, Dubai Hotbeds Of Digital Signage: Google Trends

June 20, 2015 by Dave Haynes

If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed …

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Research: Almost Third Of Screen Time Now In Portrait Mode

May 27, 2015 by Dave Haynes

Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online …

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Research: 17.2 M Digital Signs By 2019 (Updated)

May 27, 2015 by Dave Haynes

A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report …

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Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey

May 22, 2015 by Dave Haynes

Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too …

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Digital Signage Biggest Growth Driver For Internet Of Things Business: Report

May 20, 2015 by Dave Haynes

The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called …

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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

May 18, 2015 by Dave Haynes

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …

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Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea

May 18, 2015 by Dave Haynes

Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and …

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Research: How Consumers Really Use Devices In Retail

May 13, 2015 by Dave Haynes

So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven …

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Research: A Video Also Worth A Thousand Words

May 12, 2015 by Dave Haynes

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video …

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Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

April 29, 2015 by Dave Haynes

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the …

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Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

April 24, 2015 by Dave Haynes

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in …

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