DSE 2016 Booth Field Guide: Seemetrix

March 11, 2016 by Dave Haynes

Seemetrix,  Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product …

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US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

March 2, 2016 by Dave Haynes

A prominent US Senator – Al Franken of Minnesota (Democrat) –  is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – …

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Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

February 29, 2016 by Dave Haynes

Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …

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Interactive Chart: Digital Signage Market Value 2013-2019

February 27, 2016 by Dave Haynes

I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies …

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Digital Signage Is A $XX Billion Market!!! Ok, Umm, Sure …

February 2, 2016 by Dave Haynes

I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop …

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18 Surprising Statistics About Digital Signage

January 27, 2016 by Sean Levy

GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see them everywhere: promoting …

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Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

January 27, 2016 by Dave Haynes

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics …

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Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience

December 15, 2015 by Dave Haynes

One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes …

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US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs

November 19, 2015 by Dave Haynes

Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption …

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New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus

November 10, 2015 by Dave Haynes

A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus …

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Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative

October 19, 2015 by Dave Haynes

One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary …

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Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools

August 31, 2015 by Dave Haynes

Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of …

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