DSE 2016 Booth Field Guide: Seemetrix
March 11, 2016 by Dave Haynes
Seemetrix, Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product …
Read moreUS Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen
March 2, 2016 by Dave Haynes
A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – …
Read moreBig Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
February 29, 2016 by Dave Haynes
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …
Read moreInteractive Chart: Digital Signage Market Value 2013-2019
February 27, 2016 by Dave Haynes
I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies …
Read moreDigital Signage Is A $XX Billion Market!!! Ok, Umm, Sure …
February 2, 2016 by Dave Haynes
I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop …
Read more18 Surprising Statistics About Digital Signage
January 27, 2016 by Sean Levy
GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see them everywhere: promoting …
Read moreResearch Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi
January 27, 2016 by Dave Haynes
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics …
Read moreCues And Clues To Tuning Your Digital Signage Content To Your Core Audience
December 15, 2015 by Dave Haynes
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes …
Read moreUS Lobby Group Warns Ultra HD Screens Can Be Energy Hogs
November 19, 2015 by Dave Haynes
Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption …
Read moreNew Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus
November 10, 2015 by Dave Haynes
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus …
Read moreNielsen Research Confirms No One-Spot-Fits-All For Effective Creative
October 19, 2015 by Dave Haynes
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary …
Read moreIreland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools
August 31, 2015 by Dave Haynes
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of …
Read more