Brain wave measurement picks apart how people respond to ads

April 29, 2008 by Dave Haynes

The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement …

Read more

Major screen networks to get Nielsen ratings

April 24, 2008 by Dave Haynes

A big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing …

Read more

Arbitron study suggests fast food outlets are a solid media environments

April 11, 2008 by Dave Haynes

Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime …

Read more

Ad spend flat-lined in U.S.

April 1, 2008 by Dave Haynes

The wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad …

Read more

Zoom gets high ad recall despite state of viewers

March 29, 2008 by Dave Haynes

I always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but …

Read more

More evidence the money is moving

March 26, 2008 by Dave Haynes

Media research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home …

Read more

Content strategy – it's now about price

March 25, 2008 by Dave Haynes

The wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. …

Read more

Reactrix and Arbitron take close look at "eyes on" numbers; like what they see

February 14, 2008 by Dave Haynes

Reactrix Systems, Inc., whose stock in trade are those interactive  projection pieces you find on shopping mall floors,  has released the results of a …

Read more

Tracking audiences via GPS

February 14, 2008 by Dave Haynes

Here’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed …

Read more

One in 20 people actually watch TV commercials

January 24, 2008 by Dave Haynes

Ohio-based BIGresearch, among other things, does work looking at how people consume media … particularly how they consume media while doing other stuff at …

Read more
1 34 35 36