Brain wave measurement picks apart how people respond to ads
April 29, 2008 by Dave Haynes
The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement …
Read moreMajor screen networks to get Nielsen ratings
April 24, 2008 by Dave Haynes
A big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing …
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Arbitron study suggests fast food outlets are a solid media environments
April 11, 2008 by Dave Haynes
Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime …
Read moreAd spend flat-lined in U.S.
April 1, 2008 by Dave Haynes
The wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad …
Read moreZoom gets high ad recall despite state of viewers
March 29, 2008 by Dave Haynes
I always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but …
Read moreMore evidence the money is moving
March 26, 2008 by Dave Haynes
Media research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home …
Read moreContent strategy – it's now about price
March 25, 2008 by Dave Haynes
The wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. …
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Reactrix and Arbitron take close look at "eyes on" numbers; like what they see
February 14, 2008 by Dave Haynes
Reactrix Systems, Inc., whose stock in trade are those interactive projection pieces you find on shopping mall floors, has released the results of a …
Read moreTracking audiences via GPS
February 14, 2008 by Dave Haynes
Here’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed …
Read moreOne in 20 people actually watch TV commercials
January 24, 2008 by Dave Haynes
Ohio-based BIGresearch, among other things, does work looking at how people consume media … particularly how they consume media while doing other stuff at …
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