Mobile ad CPMs well above those for DS marketplace

May 16, 2008 by Dave Haynes

Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that …

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Accenture study looks at shift to ubiquitous media

May 15, 2008 by Dave Haynes

Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital …

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RSR releases new report about retailer views on technology

May 1, 2008 by Dave Haynes

Miami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging …

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New industry paper estimates installed base to triple in five years

April 30, 2008 by Dave Haynes

Research house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this …

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Brain wave measurement picks apart how people respond to ads

April 29, 2008 by Dave Haynes

The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement …

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Major screen networks to get Nielsen ratings

April 24, 2008 by Dave Haynes

A big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing …

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Arbitron study suggests fast food outlets are a solid media environments

April 11, 2008 by Dave Haynes

Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime …

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Ad spend flat-lined in U.S.

April 1, 2008 by Dave Haynes

The wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad …

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Zoom gets high ad recall despite state of viewers

March 29, 2008 by Dave Haynes

I always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but …

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More evidence the money is moving

March 26, 2008 by Dave Haynes

Media research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home …

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Content strategy – it's now about price

March 25, 2008 by Dave Haynes

The wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. …

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Reactrix and Arbitron take close look at "eyes on" numbers; like what they see

February 14, 2008 by Dave Haynes

Reactrix Systems, Inc., whose stock in trade are those interactive  projection pieces you find on shopping mall floors,  has released the results of a …

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