AAAA and OAAA agree on DOOH report requirements
July 4, 2008 by Dave Haynes
Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …
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Research confirms shorter ads make more sense in DS
July 1, 2008 by Dave Haynes
In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that …
Read moreIs the Office a fertile DS advertising ground?
June 24, 2008 by Dave Haynes
I am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways …
Read moreAccountants rub hands gleefully; declare media future actually strong
June 19, 2008 by Dave Haynes
PricewaterhouseCoopers has issued a Global Entertainment Media Outlook for the next five years and sees growth in most segments, including our little piece of …
Read moreWobbly economy changing shopper habits … and network strategies?
June 9, 2008 by Dave Haynes
MediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. …
Read moreTo all those wringing their hands about face-tracking
June 6, 2008 by Dave Haynes
From an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded …
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South African operator reports big-time sales impacts across retail network
May 29, 2008 by Dave Haynes
As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg …
Read morePOPAI adds blog with roster of contributors
May 23, 2008 by Dave Haynes
POPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The …
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NSR drops a stink-bomb on industry
May 20, 2008 by Dave Haynes
Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references …
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USPS puts its DS experience to paper
May 20, 2008 by Dave Haynes
Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she …
Read moreMobile ad CPMs well above those for DS marketplace
May 16, 2008 by Dave Haynes
Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that …
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Accenture study looks at shift to ubiquitous media
May 15, 2008 by Dave Haynes
Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital …
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