Does re-purposed TV creative have a role and impact in DOOH?

September 22, 2010 by Dave Haynes

It’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original …

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Market researchers looking for digital signage opinions in NYC next week

September 4, 2010 by Dave Haynes

With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus …

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This Stuff Works Dep't: Purchase intent almost triples off DOOH campaign

August 27, 2010 by Dave Haynes

Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the …

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Suspicions confirmed: you're not getting the bandwidth you pay for

August 18, 2010 by Dave Haynes

This will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, …

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Adcentricity paints darker picture of DOOH spend from Q2

August 11, 2010 by Dave Haynes

I tend to run into Jeff Atley after hours  at trade shows, after we’ve both had a few pops and are not all that …

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New research shows shopping habits changing

August 4, 2010 by Dave Haynes

A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a …

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And the point of this is … is … umm …

July 29, 2010 by Dave Haynes

Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including …

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Enough with the Minority Report references …

July 20, 2010 by Dave Haynes

I have been thinking about a digital signage drinking game in which every time I read a story about face counting technology that mentions …

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Audience counting gets a yappy new advocate in Mark Cuban

July 19, 2010 by Dave Haynes

I just invested in a company that takes video of an area and can tell you exactly how many people are in the capture …

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Friday is Ticker Free Day

July 6, 2010 by Dave Haynes

My Preset Group colleague David Weinfeld has unilaterally declared this Friday as Ticker Free Day 2010. On his excellent blog, Digital Signage Insights, David …

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IAB's new QA guidelines instructive for DOOH sector

June 29, 2010 by Dave Haynes

For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is …

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If DOOH is about reach, Reach has it

June 14, 2010 by Dave Haynes

RMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that …

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