Gartner's 2010 Hype Cycle for Enterprise
October 15, 2010 by Dave Haynes
I like to look over the chart on IT research firm Gartner‘s regular Hype Cycle reports because the stuff is interesting, and I make …
Read moreRetailers want product lookup and couponing from mobile apps
October 12, 2010 by Dave Haynes
If you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research …
Read moreGlobal OOH Ad Business Pegged at $24 Billion by 2015
October 6, 2010 by Dave Haynes
The research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market …
Read moreOMAC releases new research on Out Of Home's impact
September 29, 2010 by Dave Haynes
OMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various …
Read moreMediaWeek paints bright picture for DOOH spend
September 27, 2010 by Dave Haynes
There’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, …
Read moreDoes re-purposed TV creative have a role and impact in DOOH?
September 22, 2010 by Dave Haynes
It’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original …
Read moreMarket researchers looking for digital signage opinions in NYC next week
September 4, 2010 by Dave Haynes
With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus …
Read moreThis Stuff Works Dep't: Purchase intent almost triples off DOOH campaign
August 27, 2010 by Dave Haynes
Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the …
Read moreSuspicions confirmed: you're not getting the bandwidth you pay for
August 18, 2010 by Dave Haynes
This will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, …
Read moreAdcentricity paints darker picture of DOOH spend from Q2
August 11, 2010 by Dave Haynes
I tend to run into Jeff Atley after hours at trade shows, after we’ve both had a few pops and are not all that …
Read moreNew research shows shopping habits changing
August 4, 2010 by Dave Haynes
A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a …
Read moreAnd the point of this is … is … umm …
July 29, 2010 by Dave Haynes
Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including …
Read more