Research confirms shorter ads make more sense in DS

July 1, 2008 by Dave Haynes

In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media  Research has handed off its test results that …

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Is the Office a fertile DS advertising ground?

June 24, 2008 by Dave Haynes

I am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways …

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Accountants rub hands gleefully; declare media future actually strong

June 19, 2008 by Dave Haynes

PricewaterhouseCoopers has issued a Global Entertainment Media Outlook for the next five years and sees growth in most segments, including our little piece of …

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Wobbly economy changing shopper habits … and network strategies?

June 9, 2008 by Dave Haynes

MediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. …

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To all those wringing their hands about face-tracking

June 6, 2008 by Dave Haynes

From an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded …

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South African operator reports big-time sales impacts across retail network

May 29, 2008 by Dave Haynes

As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg …

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POPAI adds blog with roster of contributors

May 23, 2008 by Dave Haynes

POPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The …

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NSR drops a stink-bomb on industry

May 20, 2008 by Dave Haynes

Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references …

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USPS puts its DS experience to paper

May 20, 2008 by Dave Haynes

Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she …

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Mobile ad CPMs well above those for DS marketplace

May 16, 2008 by Dave Haynes

Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that …

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Accenture study looks at shift to ubiquitous media

May 15, 2008 by Dave Haynes

Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital …

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RSR releases new report about retailer views on technology

May 1, 2008 by Dave Haynes

Miami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging …

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