Follow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreAstral gets A marks for its digital billboards
December 2, 2010 by Dave Haynes
Montreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks …
Read morePQ Media forecasting serious rev growth for DOOH in 2011
November 13, 2010 by Dave Haynes
Patrick Quinn, the head of PQ Media, did an update of DOOH revenues and a preliminary forecast for 2011 of growth in this sector …
Read moreTouchTunes is DOOH's big dog: Nielsen research
November 5, 2010 by Dave Haynes
A release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. …
Read morePlatt Retail Institute says sector heading in right direction
November 2, 2010 by Dave Haynes
Well, most of what I can offer to expand on this jargon-o-rama is okey-dokey and a mental image of me giving a thumbs-up sign, …
Read moreResearch: Advertisers want to get more targeted, but cool on demand-side ad-buying
November 2, 2010 by Dave Haynes
A new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – …
Read moreNoventri chops power consumption, bills, and proves it
November 2, 2010 by Dave Haynes
The guys at Noventri have taken what I would describe as an unorthodox approach to marketing in the last couple of years. Without belaboring …
Read moreTV ad spot lengths getting shorter, says research
October 29, 2010 by Dave Haynes
As reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting …
Read moreIPG chooses DOOH aggregator for software. Huh?
October 26, 2010 by Dave Haynes
IPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase …
Read moreNew audience research cuts DOOH audience in half. Huh???
October 20, 2010 by Dave Haynes
New data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which …
Read moreNew Nielsen-backed research on video consumption passes on DOOH
October 19, 2010 by Dave Haynes
The Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. …
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