Rackspace Survey: Many Businesses Still Chained To Servers
March 29, 2012 by Dave Haynes
Cloud is a pretty seriously abused term these days – with companies using cloud almost interchangeably with Internet. Raffi Vartian from signagelive, which describes …
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Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe
March 26, 2012 by Dave Haynes
CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …
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Nielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
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Follow The Money Dep’t: Local Media Digital Spend Strong And Growing
March 22, 2012 by Dave Haynes
The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through …
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Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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New Research: Smartphone Activity In Retail, And What That Means For Digital Signage
February 22, 2012 by Dave Haynes
Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies …
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Digital Signage Market Stats: Gerba Looks At The Actuals
January 26, 2012 by Dave Haynes
The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – …
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Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
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Tying Digital OOH To Daily Deals
January 19, 2012 by Dave Haynes
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and …
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Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers
January 12, 2012 by Dave Haynes
If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to …
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QR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
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