Digital signage sector had a pokey Q1, but improving now: PRI
June 30, 2011 by Dave Haynes
The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline …
Read moreDigital signage a $4.5B business within five years
May 31, 2011 by Dave Haynes
Digital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI …
Read moreDigital media consumption versus spend $50 billion out of whack: comScore
May 18, 2011 by Dave Haynes
The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …
Read moreThe Pandora's Box of Pay Per Look in Digital OOH Advertising
May 15, 2011 by Dave Haynes
Montreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. …
Read moreDOOH4Relief in Quebec, via Rollad Media
May 10, 2011 by Dave Haynes
Numbers are starting to come in from network operators who kindly ran DOOH4Relief spots in the days and weeks after the ground shook and …
Read moreHow we shop and spend, and how Digital OOH fits in
April 21, 2011 by Dave Haynes
The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreGerman study suggest 3D advertising more effective
April 14, 2011 by Dave Haynes
The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …
Read moreAdcentricity works research partnership for purchase intent-driven Digital OOH ad targeting
April 12, 2011 by Dave Haynes
Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …
Read moreDPAA says sector saw 25% revenue growth in 2010
April 5, 2011 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue …
Read moreSeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
Read moreResearch suggests new nutritional information on menu boards has nominal impact
March 22, 2011 by Dave Haynes
US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …
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