Another overpriced sector report, another mild tizzy

August 26, 2011 by Dave Haynes

Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …

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Brand marketing money shifting into stores for digital, other tools

August 12, 2011 by Dave Haynes

The shopper research firm GfK Interscope has released its 2011 Futurescope survey of  consumer packaged goods and retailers, with the results showing more and more see in-store …

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Report says digital signage is booming; we say hmmm…

August 12, 2011 by Dave Haynes

All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion …

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What really influences shoppers?

August 9, 2011 by Dave Haynes

One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 …

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Three in five Americans see Digital OOH ads each month: DPAA-backed research

August 2, 2011 by Dave Haynes

New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …

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DPAA tracks big jump in media planning intentions for Digital OOH

July 5, 2011 by Dave Haynes

Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …

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Digital signage sector had a pokey Q1, but improving now: PRI

June 30, 2011 by Dave Haynes

The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline …

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Digital signage a $4.5B business within five years

May 31, 2011 by Dave Haynes

Digital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI …

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Digital media consumption versus spend $50 billion out of whack: comScore

May 18, 2011 by Dave Haynes

The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …

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The Pandora's Box of Pay Per Look in Digital OOH Advertising

May 15, 2011 by Dave Haynes

Montreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. …

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DOOH4Relief in Quebec, via Rollad Media

May 10, 2011 by Dave Haynes

Numbers are starting to come in from network operators who kindly ran DOOH4Relief spots in the days and weeks after the ground shook and …

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How we shop and spend, and how Digital OOH fits in

April 21, 2011 by Dave Haynes

The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …

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