Digital signage sector had a pokey Q1, but improving now: PRI

June 30, 2011 by Dave Haynes

The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline in almost two years.

PRI’s quarterly index,  which compares Q1 2011 to Q4 2010, reports:

The Current DS Index is down sharply from the 3.82 percent increase last quarter and fell behind GDP for the first time since PRI began publishing the Index in Q4 2009.

Generally, what happened in the industry during the quarter is reflective of what is happening in the U.S. economy, according to PRI Director and Research Fellow Steven Keith Platt.

However, the Near-Term DS Index, an indicator of future business/industry activity, revealed a more optimistic view on the part of survey respondents.

That certainly dovetails with what I hear and sense in the marketplace, as Q2 is ending.

PRI sells the report for $95 of its site.