Digital media consumption versus spend $50 billion out of whack: comScore

May 18, 2011 by Dave Haynes

The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of digital in the context of place-based media, but is still quite interesting in terms of analyzing what’s going with digital globally.

What caught my eye:

In terms of shipments, smartphones are set to outpace shipments of desktops and laptops, combined, by the end of this year.

Media spend is out of whack with media consumption – with a lot more budget being allocated to print and TV than should happen, based on how many people are reading and watching. Meanwhile, there’s a massive gap – representing $50B globally – between digital consumption and media spend on that segment.

The research also shows:

It’s a free download if you register, and worth 5-10 minutes of your time.


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